Twitter Acquires Niche, A Company That Helps Advertisers Work With Social Media Celebrities

Twitter buys Niche for at least $30 million

Twitter has officially acquired the ad network that helps social-media stars make money, Niche.

For approximately $50 million in cash and stock, the social media giant was to obtain the young start-up company in Niche, multiple sources familiar with the deal told sources.

Niche offers free analytics to social media creators so they can see what is and isn’t working, while allowing brands to browse leaderboards and collaborate with top creators on marketing campaigns.

Cody Johns, Vine Celebrity

“I’m literally making a living off this,” one Vine star, Cody Johns, told sources in March. One campaign he ran with Niche netted him roughly $20,000.

The brand was working with over 50 advertising clients, and ran campaigns for American Eagle & Universal Studios. After its first six months, the company generated approximately $750,000 in gross revenue. Brands were paying Fishman’s team roughly $15,000 to $150,000 a month to create and execute effective Vine, Tumblr, and Instagram campaigns for them.

Twitter stated that it will be sharing more details about the integration between the companies soon, and in the meantime, it notes:

“Niche has been a key partner to both Twitter and Vine over the last year. The company has helped fuel the creator economy by developing leading technology, consisting of free, cross-platform analytics, as well as connecting the creative community directly with the world’s biggest brands.”

Niche says it now works with more than 6,000 creators.

Leave a Reply