You may notice a new set of three special filters for your snaps that are available only for 24 hours (Dec. 1), and these special effects are actually for a good cause. Music DJ Tiesto, actor Jared Leto, and television host Jimmy Kimmel have agreed to lend their name for a filter
This Tuesday is World AIDS Day, and the rapidly growing social media app Snapchat has teamed up with the Bill and Melinda Gates Foundation to donate to (RED), a nonprofit group that battles AIDS. Each time a user uses one the three filters are used today, The Bill and Melinda Gates foundation will donate $3 to the cause-driven organization, which can amount to the total of $3 million. According to a (RED) representative, “$3 can provide 10 days of life-saving HIV/AIDS medicine in sub-Saharan Africa.”
Today will mark as the first collaboration that Snapchat has had with a non-profit organization for its photo filters. Previously, the company has partnered with other companies — like Pixar — for promotional purposes, which allowed users to take photos with unique filters as well.
The special set of filters will rotate throughout the day. The goal of the partnership is to raise awareness about HIV and AIDS, while also providing monetary support and increased awareness.
Additionally, the Foundation will donate $1 million if a (RED) YouTube video starring Scarlett Johansson, Barry Manilow & Jimmy Kimmel is shared more than 330,000 times. Yes, that’s a weird target number for shares, but it’s for a great cause right?
Users who want to join the donation directly won’t be able to through Snapchat, but no worries, you can still donate here, which will provide you with a chance to hang out with celebs like Snoop Dogg and George Clooney or win a trip to the Game of Thrones set.