Vevo is planning to launch a music video subscription service.
This move isn’t a surprise since subscription services are becoming the most common way to listen to music. Vevo wants to add this new feature to compliment its ad-supported business. Erik Huggers, Vevo’s CEO, believes this is the best move for the company.
“Today our business is all about ad-supported,” Huggers commented during the Code/Media conference. “So we think that one of the important things we hear throughout the industry is the move toward subscription. That’s something we’re interested in.”
The music video service rebuilt its iOS app for Apple and Android, and also has an app for Apple TV as well. The creation of these applications has made the Vevo experience much better for users. This new service could be in competition with Youtube Red and Youtube Music.
Youtube Red is a paid subscription service that lets users watch videos without advertising. Youtube Music is a music service.
Vevo has been working on original music-related content to set itself apart from Spotify, Apple Music and Tidal.