Twitter has grown into a social media giant from its “free” membership model, and that likely won’t be changing anytime soon. However, the tech company hasn’t seen much growth in revenue these past few months, and is looking for ways to change that.
Thursday (March 28), it’s been reported that Twitter is considering offering a premium service subscription to power users, including brands and news organizations.
Recently, Twitter users began tweeting screenshots of the survey and a mock-up of what the premium version of Twitter could look like — which includes new analytics, alerts about breaking news, and information about what an account’s followers are tweeting about. The advanced features are expected to be rolled into Tweetdeck, the company’s app for professionals.
A few mockups and a statement on the matter did surface online, giving us some type of idea of what to expect in the future.
“We’re conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck,” a spokeswoman commented in a press release. “We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”
Read the statement below:
“Twitter is considering offering an advanced TweetDeck experience, with more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker, to gain more insights, and see the broadest range of what people are saying on Twitter. Whether you use Twitter for work or just want to be more informed on the latest news, sports, entertainment, political viewpoints, and information in today’s world, this advanced TweetDeck experience will be designed to help you get even more out of Twitter.
This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard. It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time.
It would also offer extra features such as advanced audience insights & analytics, tools to monitor multiple timelines from multiple accounts and from multiple devices, including mobile, all in an ad-free experience.”