Apple is acquiring the audio recognition app Shazam for approximately $400 million, according to Recode. Shazam allows users to identify songs, movies, TV shows, and commercials from short audio clips
The story broke last week when multiple outlets leaked that the two companies were in talks. The Verge confirmed it by speaking with an Apple spokesperson, which stated, “We are thrilled that Shazam and its talented team will be joining Apple.”
This is sure to be one of the many power moves from the tech giant to improve its Apple Music platform.
“Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
“Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.”
Apple hasn’t announced how they intend to integrate the app, but you can expect that they will use it to get an edge over their competition (Spotify, Tidal, etc.). The app reportedly attributes about 1 million clicks per day to Apple Music.