Jordan Brand Teamed Up with Snapchat for a Surprise Sneaker Release

This is the first time a brand other than Snap has sold a product on its own app

SNAPCHAT JORDAN BRAND SHOPIFY DARKSTORE
Jordan Brand

Jordan Brand, Darkstore, Shopify and Snapchat made history by teaming up for a pre-release of the Air Jordan III “Tinker.”

The companies came together to provide same-day delivery during Jumpman’s All-Star after-party in Los Angeles. If you were lucky enough to attend the exclusive event, then you would have had to scan Snap codes to receive the sneakers by 10:30 p.m. that night. After scanning the Snap Code, you would then be able to purchase the sneakers ahead of it’s official release date, Feb. 24.

The shoes sold out within 23 minutes, according to TechCrunch,