Starting Wednesday, all artists can submit their song to Spotify for playlist consideration. The feature will give musicians and labels an opportunity to reach the company’s playlist editors – the eclectic tastemakers of this generation. After a successful beta testing, the music streaming company said that more than 67,000 artists and labels have submitted music through the tool and more than 10,000 artists have been added to Spotify editorial playlists for the first time. Through the Spotify for Artists dashboard – the place where users track their play counts, view analytics, see fan base demographics – they can now also send in songs for consideration.
The move could be good news for emerging artists looking to gain more exposure. Similar to most services, Spotify previously limited playlist selections to their curators. It was difficult to make the cut unless you were either a major artist or fortunate enough to get noticed.
Spotify says that over 75,000 artists are featured on editorial playlists every week, plus another 150,000 on its flagship playlist, Discover Weekly.