The video is more comparable to a narrative rather than a traditional rap music video. The majority of the visual details how the co-director, Ryan Staake of Pomp&Clout, and Thugger came up with the layout of the four minute clip. Thugger of course handles the voice-over, as he walks fans through their creative process.
Despite boasting a $100,000 budget, Jeffery (Young Thug) barely appears in the video himself. Highlights include children dressed as police officers as women destroy their cop cars, a self-directed clip of the Atlanta crooner eating Cheetos, and Thug leaving the set before filming anything because of an Instagram hack. Watch how the story unfolds above.