The majority of sales for his song comes from streaming, which include platforms like YouTube, Spotify, Apple Music and Tidal. Unlike most lead singles, Malone’s “Rockstar” isn’t available to listen to in it’s entirety on YouTube.
Instead, users can only stream the chorus and must visit another streaming service to hear the finished version. The YouTube-uploaded chorus has already amassed over 40 million plays, which has contributed a lot to the single’s success since it still counts as a stream.
Here’s what Billboard had to say about the situation:
“U.S. streams for that clip do contribute to our songs charts, the same way an instrumental track or a remix of song would count towards the main song’s placement if downloaded or streamed.”
Cheers to Malone and Republic Records for their newfound success, and possibly pioneering a new marketing tactic for artists to come.