South Florida representative Smokepurrp grew up a few thousand miles apart from his recent collaborator Murda Beatz. That’s not to say that the Ontario-bred producer isn’t familiar with the signature sound of the south. Before racking up platinum plaques with everyone from Zayn Malik to Nicki Minaj, Murda got his start as an in-house producer for Migos on their smash hit “Pipe It Up.” The 24-year-old shared that his first official beat placement was with Soulja Boy only three months into learning how to produce.
Murda and Purrp are the same in this respect. Smokepurrp, born Omar Pineiro, began producing at the age of 15 and rapping later the same year due to nobody purchasing his beats. Following his first RIAA-Certified Gold Single “Audi,” at 19 he signed to Travis Scott’s Cactus Jack imprint, a subsidiary of Interscope. The signing was made official when the two shared the stage at Rolling Loud to perform Purrp’s “Fingers Blue,” which features Scott.
While “123,” produced by Murda, is more radio-friendly than most of Purrp’s work, it does feature similar 808s and percussion from Purrp’s Deadstar mixtape. It seems like the producer might be trying to mold the younger rapper into a hit-maker on their forthcoming collaborative tape, Bless Yo Trap.