The Rich Forever Music CEO shares a vivid visual with direct shots towards Uzi Vert. Directed by Rich himself, the four-minute clip took place inside of a cemetery, a fitting location for the “Dead Friends” title. DJ Mustard and a Uzi Vert lookalike also make a cameo in the video.
“I came here for business,” says the Uzi clone. “I ain’t come here to play no games. Money is nothing. I need the clout! I thought we was friends. Friends are supposed to help each other out. You was supposed to put me on. It’s been too long bro…Fuck y’all!”
“Dead Friends” is a single off Rich’s debut album The World Is Yours, which features guest appearances from Kendrick Lamar, Lil Wayne, Chris Brown and more.