After a very successful 2015 advertising campaign, the premium clothing brand Calvin Klein is back once again to kick off the new year.
For its spring 2016 underwear campaign, the clothing line has recruited more big name celebrities to accompany the previous year’s key brand ambassadors: Justin Bieber and Kendall Jenner. These additional new faces include the likes of Kendrick Lamar, Fetty Wap, FKA Twigs, Lee Kershaw, Joey Bada$$ and more!
Each celebrity lists an activity in an empty field that they enjoy while wearing their Calvins, with Bieber and Jenner striking questionable poses as they “dream” in their CK-branded underwear.
This new promotional campaign even got Lamar to join in on the movement, which is surprising because he rarely posts ANYTHING to his social media platforms.
The theme of this year’s advertising campaign is “What do superstars, musicians, models, actors and artists do in #mycalvins?” according to Calvin Klein’s Instagram video post.
“What do superstars, musicians, models, actors and artists do in #mycalvins?” the company captioned the video. “Find out in the Spring 2016 Calvin Klein global advertising campaign, featuring @justinbieber, @kendricklamar, @fkatwigs, @kendalljenner, @abbeylee, @fettywap1738, @teriyakipapi, @saskiadebrauw, @adwoaaboah, @joeybadass, @karate_katia, @princessnokia and more. Photographed by Tyrone Lebon.”
You can view the video above for more details on the upcoming spring release and be sure to check out the gallery below.