Jordan Brand Enlists A Boogie Wit Da Hoodie For New Formula 23 Campaign

Michael Crabtree also makes a cameo

JORDAN BRAND FORMULA 23
Jordan Brand

Jordan Brand is aiming to expand its already massive roster of celebrity endorsers, and now, enlists the services of Bronx upstart A Boogie Wit Da Hoodie.

The young rapper will help with the introduction of the new Formula 23 silhouette, one of its lightest sneakers to date. Michael Crabtree accompanies the “My Shit” rapper as they model the sneaker while also showcasing the re-introduced Jordan Wings Muscle jacket and Jordan Wings Muscle suit.

Fans of the Formula 23 sneaker can now get their hands on a pair via select Jordan Brand and Nike Basketball retailers.