Just days after revealing its acquisition of Whole Foods, Amazon shares its next major announcement. The e-commerce giant has revealed its new partnership with Nike, where the apparel staple will sell its shoes on Amazon to prevent curb counterfeiting.
This deal is seen to improve both parties. Supposedly, Nike will be able to better manage the regulation of the selling of knockoffs from third-party sellers and official products bought wholesale by unlicensed distributors on Amazon’s web-store. On the other hand, Amazon will expand into new markets and earn a sizable source of revenue.
Even though Nike has in the past sold its shoes through Amazon-owned Zappos, it has never allowed Amazon to sell its products directly.